PR campaign

    October 21, 2018
    PR campaign

    Do I look like a rabbit? Then how come I fall so often into one’s hole?

    It begins with one innocent article on Stories. Followed by one more suggested at the bottom.

    Then it’s over.

    One article leads to another I bookmark as well, this opt-in is so great I can’t wait to finish the e-book, which links back to a whole new resource I didn’t know even existed.

    The over-the-top consumption. The binge reading. The ultra marathon of YouTube videos watching. 

    Yes, that hole. That deep, deep hole of content intake. 

    I can’t stop myself.

    The Internet is a vast land, and as more and more people are finding their tribe and building villages, I feel like a lone traveller who can’t settle at one place. 

    I’m clear on what I want to do. But when words becomes a commodity, a tool to sell more, in an era where basically every local hair stylist has a website and a content marketing strategy, how can I put out there an offer as a writer without having to know all about SEO, copywriting hacks and Instagram latest Ad stories? 

    So I splurge, and take it all in. As much as I can. I read, listen, watch, until my eyes get swollen and my ears start bleeding. 

    Except there is no end. It’s an open loop. I can never get to the bottom of it. There is always more to learn to stay ahead of the game.

    Scratch that, not even ahead, just not too far behind. 

    Everyone’s fighting to find the famous G spot. No, not that one. Oh you, twisted minds. I’m talking about the first page of Google, my friends.  

    At this point there is only two options: I either keep going and eventually throw up, not wanting to hear one more word about marketing, or I give up and find another way.

    I know so much about the first path, I’m ready to tickle something new. I’m about to leave the red ocean and surf on my own blue turf.  Continue Reading

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