Just cancelled my class. And dropped out of my program. Before even starting it.
I guess you could blame it on the cold. I dreaded the thought of having to attend a 7-10pm class on a Tuesday night, with the occasional February snow storms, while I could be home filling up on hot organic fabulous fennel tea and 90% Lindt chocolate, all comfy in my pink and white polka dot Snuggie.
I’m getting soft, as you can see. Maybe even a bit lazy?
No, def not. I’m working hard these days, but I’m getting smarter about it.
I’ve chosen one direction, and I’m going in all in: I want to become the best copywriter I can be. Perfect my craft to serve my clients like the rockstars they are.
No more time to waste sitting in a classroom. I’m busy.
Don’t get me wrong: I appreciated every single moment I spent, from my first communication theories class back in 2012 ’til my last quality of life and well-being at work one in 2016.
Even if it does have many flaws, I believe there is value in our educational system. No way I would’ve had access to the wise and incredible fountains of knowledge my teachers were in my grad program. And I’m profoundly grateful for the generosity and care my master’s directors offered me throughout the process of writing my Master’s thesis. They’ve helped me develop my skills as a researcher, identify patterns in recurring details and create structure in my thoughts to argue my points, all abilities I use on a daily basis at work.
Aka I’m not a street smart à la Zuckerberg. I’m not bright enough to figure out this whole shit by myself. Plus I like the reassuring setting of university.
So why drop out then? Because there’s only so much you can learn sitting on your hands.
At some point, your brain gets saturated with information. You can’t process it anymore. Even if you’re the best at learning things by heart (I know what I’m talking about: I used to study simply reading once my notes at night and then could pull out the picture of the page and scan it to find the answer the day of the exam), you have to throw some away to get new nuggets of wisdom in.
All those pages and pages of marketing manuels and workbooks I’ve studied? I don’t remember a line. They got pushed to the backseat of my brain by new social media and brand strategies.
What I do remember though is the mistakes I’ve made when proposing my first draft of her web copy to a client. Or how I misguided a friend when trying to help her write her about page. Oh, and how I shouldn’t have texted the founder of that Web agency.
After more than 8 years working in my field, I can also look back and identify my big wins and the recipe to my success : what are the key components to get a buy in on a project, how to create a strategy using limited resources and a microscopic budget, the tips and tricks to motivate people to follow my vision.
I’m finally getting to the point where I’ve got the best of both worlds: the knowledge and the practice, so intertwined I don’t always know where I’ve learned what I’m applying and teaching, but confident enough to speak up.
I’m intrinsically curious. Since discovering this new passion for copywriting, I’ve spent every day, from the moment I put on my Beats to walk to work to the moment I put my head on the pillow at night listening, reading, thinking, talking about it. I’m in sponge mode. Getting as much knowledge and stories in my head as possible.
You can count on me to never stop learning. I’ve got no option: I need to feed that hyperactive brain of mine daily, otherwise I start thinking about stuff I don’t want to, wasting my precious energy on trivial pursuits (how much peanut butter can I get into my small body without bursting?). My mind is very creative. It needs problems to solve, and will create its own if I don’t constantly bring in some equations to solve.
I’m just done with school. On the verge of 30, to launch that kicking ass 3 year, I’m bringing back the boss lady I’ve let down over the last decade. Watch out, dropouts : I’m taking over the street.